Advertising

A good word for corporate America

Or at least one part of it.

General Mills, the manufacturer of Cheerios, is standing by this commercial, featuring a mixed-race couple and their child, despite a flood of disgusting racist comments on YouTube. The comments, many of which were reportedly vile, have been disabled.

Cheerios was unfazed by the racist Internet backlash. “Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all,” Camille Gibson, Cheerios vice president of marketing, told Gawker.

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